A Social Marketing Case Study ：‘Pink Power’- An Exploratory Research Of Global Pink Ribbon Campaign In Taiwan
碩士 === 國立臺灣大學 === 公共衛生碩士學位學程 === 105 === This exploratory study is discussing breast cancer awareness campaign ‘Pink Ribbon’ in Taiwan rarely from corporation social marketing (CSM) perspective, since the Campaign has become a significant global issue in Public Health as well as for some firms. Base...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/aajm8r |