Research on the Interdisciplinary Innovative Business Model – A Case Study of Mobile Wireless Rechargeable Product Platform

• Main Authors: Hsueh-Jen Chen, 陳學仁
• Other Authors: Dar-Zen Chen
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/pbe722

碩士 === 國立臺灣大學 === 工業工程學研究所 === 105 === Although today''s consumer electronics 3C products continue developing and thousands of new technologies keep progressing, no doubt, the smart phone has become a major part of modern life. However, the problem of mobile phone battery life has been the one of biggest challenges. The high power consumption is the key issue affecting all extended applications on a smartphone. Based on users’ demand, smartphone makers have dedicated to develop the new generation of battery charging technology, so that products can be much more competitive. The wireless charging technologies have gradually been taken lately. Even though wireless charging technologies have developed for more than 10 years, the first biz application is in 2012 and application is getting wilder and bigger. After key innovations and breakthroughs, the wireless technologies are going to be a standard device on high-end smart phones. This case study focuses on the research and summarization of the “Interdisciplinary innovative business model of mobile wireless charging industry" by using the method of Strategic Pattern Analysis as well as three strategies (competition strategy, patent development strategy and international market entry strategy). The object of case study is (1) to review key elements on wining smartphone and extended applications, (2) to find the mobile phone wireless charging extended platforms marketing strategy, (3) to explore the industry to face the biz competition of the Interdisciplinary Innovative strategy. Based on this case study, the key points wining mobile phone wireless charging product platform are: (1) the platform economy, (2) the innovative product’s user experience, (3) intelligent Internet of things management technology, (4) increment of wireless charging receiver market, (5) the trend of smart city development, and (6) China launched intelligent city construction plan for 500 cities. The findings of research of the core strategy of the three strategic approaches are: (1) the integration of industrial chain effective resources (2) technical exchanges and patent licensing, (3 ) strategic alliance and resources sharing. The summy of this research is that "resources" is the key. Today, the society is using resource management to achieve the allocation of resources, resulting in a variety competition in the industry environment. When enterprise are facing the continuous changes of industrial competition environment, must proactively take the initiative to understand the various industrial environment over the value chain and timely re-adjust the operating strategy in order to create Interdisciplinary innovative business model and to achieve the goal of sustainable development.