Study of Motivation Type for Entrepreneur’s Career Choice: Examining Q Methodology and Internet Start-ups

• Main Authors: Hung-Ju Chen, 陳虹儒
• Other Authors: De-Piao Tang
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/49j7h5

碩士 === 國立臺灣大學 === 國家發展研究所 === 105 === All around the world, entrepreneurs are creating thriving businesses. Especially in internet startup, the most successful internet startup companies have created hundreds of billions of dollars of market value. Entrepreneurship are important drivers of economic and social progress and change, and the additional values could lead more job opportunities open, following with increasing ratio in employment, and also expand the economical scope. When entrepreneurship has become an important part of Taiwan''s economic, it is important that we understand why people become entrepreneurs. Through reviewing the relevant literatures of entrepreneurial motivation, the study found that there are numerous researches in foreign countries, but few similar studies were conducted in Taiwan. Up to now, there are only few literatures reviewing the motivational factors that influence people to become Internet entrepreneur. Therefore, this research aimed to explore the occupational motivations among 26 entrepreneurs of internet Startup Company in Taiwan and to find out what types of factors influence their decision-making. Q Methodology was adopted in this study to unveil the viewpoints and occupational motivations of Internet entrepreneur. This methodology combined the strengths of both qualitative and quantitative methods and hence was an advisable method to examine human subjectivity and innermost thoughts. Through data analysis and interpretation, internet entrepreneurs were divided into four categories of motivation: (1)Peer influence；(2)Pursuit of dream and challenges；(3)Desire to influence on society；(4)Inner practice of self. These classifications not only can be used to derive the major values of Internet entrepreneur, but also can provide the understanding of their motivation to become internet entrepreneur, so that we can design supportive programs and advise policy-makers on how to help entrepreneurs. This study also proposed conclusions and follow-up research suggestions for those who would like to conduct further research in this issue.