The Critical Success Factors for Sustainability of Religious Ceremony and Tourism Development in Liuqiu Shiang

碩士 === 國立臺東大學 === 進修部暑期文化資源與休閒產業碩士專班 === 104 === This study aimed to analyze the current situation of religious ceremony (i.e., Ying Wang) and future trend of tourism development in Liuqiu Shiang, and to propose a blueprint for sustainability of religious ceremony and tourism development. Four asses...

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Bibliographic Details
Main Authors: Chen Zongbo, 陳宗柏
Other Authors: Chin-Shih Tsai
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/y69f99
Description
Summary:碩士 === 國立臺東大學 === 進修部暑期文化資源與休閒產業碩士專班 === 104 === This study aimed to analyze the current situation of religious ceremony (i.e., Ying Wang) and future trend of tourism development in Liuqiu Shiang, and to propose a blueprint for sustainability of religious ceremony and tourism development. Four assessment dimensions and twelve assessment elements were obtained through literature review and the Delphi technique. Questionnaires were successfully distributed to twenty-six participants including personnel of religious ceremony and tourism industry, government officers, and scholars. Expert Choice 11 version of the software was used to complete analytic hierarchy process. The results, in summary, suggested that “custom save” is the most critical success factor, and “local identity” is the heaviest weight factor for sustainability of religious ceremony and tourism development.