| Summary: | 碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 105 === Following the “New Southbound Policy”, this study aims at India as the target market. It’s a qualitative research that adopted inductive method and document analysis. This study clarified the internal and external environment of cross-border e-commerce model by a view of ecosystem and divided Taiwan''s cross-border e-commerce industry into four types: self-employed sellers, sales sellers, commodity suppliers, and service providers. Combined with the role setting to build the concept map of supply and demand chain of Taiwanese industry that provide the industry to clarify their own absolute and relative position in the ecosystem. Through the analysis of product flow, material flow, cash flow, and information flow, this study puts forward three candidate models, including cross-border direct sales model, landing platform sales model and local platform sales model. Then, evaluate the feasibility according to Indian laws and regulations. In each model, the role of supply and demand chain is distinguished by the view of “foreign investment is feasible” and “foreign investment is not feasible”, and the relationship among the roles is depicted, hoping for an improvement on the practice of Taiwan export to India.
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