| Summary: | 碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 105 === Design is widely regarded as the key to national competitiveness. Governments around the world have been investing in design, and Hong Kong is no exception. Design promotion has been on the Government’s agenda since the establishment of the Hong Kong Design Centre in 2001. In 2009, “Cultural and Creative Industries”, which includes the design sector, was announced as one of the six priority industries in Hong Kong. In June of the same year, CreateHK was set up to provide support for the creative industries, funding over 100 design-related initiatives since then.
Hong Kong’s new generation of graphic designers who embarked on their careers from 2000 onward have been through lots of changes and played multi-roles in the sector: student, practitioner, audience, and curator. Both their experiences and opinions are critical for the advancement of design promotion and policies. Therefore, this study looks at the question from the perspective of these young designers.
Despite the Government’s commitment to design promotion, there is little academic research to support its advancement. Through interviews and desk research, this thesis examines the development and the current model of graphic design promotion in Hong Kong from the perspective of the new generation of designers, and aims to offer recommendations for the Government and the professional sector.
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