The Brand Cognition Differentiation in Greater China- A Case Study of USB Flash Drive

碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 105 === The USB drive first appeared on the market in the late 2000s. When the USB drive was launched, it was a notably expensive electronic product in terms of the consumer market. The USB drive became an iconic product of the NAND Flash industry, as it was, USB Dri...

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Bibliographic Details
Main Authors: Yi-Yin Lin, 林怡吟
Other Authors: 周素娥
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/4zxj82