| Summary: | 碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 105 === With the progress of information technology, the Internet has become increasingly popular.In the field of human resources management, recruitment and selection activities have to be used to the Internet and thus caused a revolution in the hiring process for both employers and candidates. Internet has become an important medium for delivering messages and screening candidates, so thatmany multinational companies have shifted their focus on Internet recruitment. Therefore, this study explores the impact of the recruitment information,corporate image, visual design and applicant''s job value on recruitment intention.
In this study, the survey was conducted by questionnaire, and the questionnaire was collected by Google form. Data were colleted through the questionnaire survey. The sampling frame was job seekers who collected relevantinformation fromthe Internet. A total of 262 valid questionnaires were collected. The empirical analysis was carried out by descriptive statistical analysis, reliability analysis, validity analysis and Partial Least Squares (PLS) analysis. The results are as follows:
1. Recruitment information in the network recruiting strategy has a significant positive impact on the applicant''s willingness to seek employment.
2. The corporate image of the network recruiting strategy has a significant positive impact on the applicant''s willingness to apply.
3. The visual design of the website perceived by the applicant''s job hasa significant and positive impact on the applicant''s willingness to apply.
4. Employee''s work valuesy has a significant and positive impact on the applicant''s willingness to apply.
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