| Summary: | 碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 105 === In recent years, progresses in the area of medial have extended human life. Along with this development, more and more Taiwanese people raise the concerned about health issues. Moreover, as more wearable device with sophisticated technology has entered people’s households and daily lives, a new life style combining with the Internet of Things (IOT) and cloud platform becomes a reality. In this new life style, a smart bracelet is an excellent representation of such portable device. Therefore, the purpose of this study is to apply the Unified Theory of Acceptance & Use of Technology Extended (UTAUT2) to explore the key factors that influence consumers’ willingness in using a smart bracelet .
In this empirical analysis, data collection takes the form of convenience sampling. Surveys were sent to average consumers, yielding a total of 200 valid questionnaires. Then SPSS and LISREL software were used to conduct statistical analysis and follow-up discussion.
The results of the survey data confirmed the following:
In the integrated technology acceptance model, "Performance Expectancy,” "Effort Expectancy,” and "Hedonic Motivation" have a significant positive impact on consumers' willingness in using the smart bracelet. The overall reliability value (α value) of the study results is .975, which indicates that the reliability of the questionnaire is good, with high internal consistency. The research hopes to help the relevant manufacturers and medical care institutions to determine the direction of the relevant products and more scholars to study and assist the future medical improvement and quality of care.
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