| Summary: | 碩士 === 國立臺北大學 === 公共行政暨政策學系 === 105 === Before 2016, the up-rising scale of social movements in Taiwan had raised public discussion and accumulated huge mobilization power. The distrust of two major political parties gives the new parties a glimmer of hope. Turned out the number of political parties who took part in the ninth legislator elections rose rapidly. In a highly competitive election environment, the primary purpose of the emerging political parties or candidates is to be voted and supported by voters, and then to represent the party in the congress, therefore, developing a marketing strategy is extremely important.
This article studies the new emerging party which is the New Power Party’s first legislator election from the supply side of political marketing, and the demand side of the voter. The marketing supply side by Dominic Wring's 4P Marketing model; the demand side of the voters by John Bartle & Dylan Griffiths’ three types of voters. Supplemented by in-depth interviews to observe the characteristics of the New Power Party’s voters and why they are willing to vote and support the New Power Party. In order to find out the key winning factors of this election.
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