The Effect of Facebook Native Advertising and Call to Action (CTA) on the Advertising Recognition: A Case of Mobile Device
碩士 === 國立臺北大學 === 國際企業研究所 === 105 === Researchers have systematically examined the effects of disclosure position and language on the recognition of online native advertising. Questions about how online native advertising is perceived and progressed by consumers are still being discussed nowadays. O...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dxuj3y |