Exploring Dysfunctional Customer Behavior through Distrusting Beliefs and Intention –The Empirical Study of Wei-chuan’s event in Taiwan based on TRA
碩士 === 國立臺北大學 === 國際企業研究所 === 105 === In the past study, many researchers focused on exploring the positive behavior of customers to maintain good customer relationship management to increase corporate profits, however, in 2013 several severe and shocking food safety fraud issues had occurred in T...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w43wrt |