| Summary: | 博士 === 國立臺北大學 === 企業管理學系 === 105 === Evolution of mobile communication, volunteering in disability services move from traditional to on-line and mobile applications. It also creates “micro-volunteering”, means helping disability on-line. Seems micro-volunteering a new volunteering model, there is very few research to discuss improvement of the desire for volunteer participation and the willingness of continuous usage for micro-volunteering systems.
This study adopts Bhattacherjee post-acceptance model of Information Systems (IS) continuance (2011) to combine with Expectation Confirmation Theory (ECT) developing a research model that examines important factors affecting continuing usage of online micro-volunteering information systems. We introduced different type of rewards to explain the influence of customer satisfaction on continuing usage of the online micro-volunteering information systems.
We developed three research phases: First, we established initial hypotheses on the factors of continuous usage of online micro-volunteer service systems through related documents, and confirmed by substantive interview to generate preliminary hypothesis. Second, we used quantitative method to construct model: 200 questionnaires were collected, and 183 were valid. Finally, qualitative method was introduced to increasing the analysis capability of our model by site researching and focus group discussing.
The analysis result shows that perceived usefulness would be influence on customer satisfaction by comparing the quality of micro-volunteer service system expected and perceived. Satisfaction would also further affect intention of system usages. In contrast, perceived usefulness has no significance effect on continuous usage intention. Second, the types of reward would directly affect the continued usage and intrinsic reward has more influence than extrinsic reward. Finally, system quality is more important than reward, especially for new systems.
This research verifies the ability to apply post-acceptance model of information systems continuance to online micro-volunteering information system. This research describes micro-volunteer’s behavior from system initial acceptance to continuous usage. In addition, we shared a pattern of developing a continuous operation system and a method to manage micro-volunteer by using reward management. Which can assist NPOs who already have or want to adopt micro-volunteering service system.
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