A Study for the Influences of Facebook Fan Page Members’ Psychological Ownership: Extension the Aspects of MOA

碩士 === 國立臺北大學 === 企業管理學系 === 105 === By the coming age of Web 2.0, the communication ways between customers and companies vary. Customers actively search for desired information through internet and interact with the people who have the same experience around the world via virtual social media. Prio...

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Bibliographic Details
Main Authors: HUANG, CHIEN-HSUN, 黃建勳
Other Authors: CHANG, HUI-CHEN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/v9qagc