| Summary: | 碩士 === 國立臺北大學 === 企業管理學系 === 105 === Taiwanese people are using natural gas every day. However, the knowledge of safety using and maintaining gas apparatus is not sufficient. In order to protect public safety, the government has been promoting to install the microcomputer gas meter for more than 20 years. However, the percentage of installation is still very low till to the end of 2015. The purpose of this research is attempted to investigate the reasons of low installation rate. This research uses Technology Acceptance Model (TAM) with six independent variables which consist of perceived usefulness, perceived ease of use on the microcomputer gas table, prices, convenience, perceived risk and trust. The results and findings from this study can be used as one of policy decision references.
The purpose of this study is to explore the consumer's intention to use the new technology products - microcomputer gas table, that is, the application of science and technology to accept the perception of the model useful, perceived easy to use two main variables and additional price, convenience, perception risk, Variables as a factor in the willingness to use the behavior of the consumer.
The purpose of this study is to use the natural gas of the general public, the questionnaire through the network to carry out the questionnaire to SPSS and LISREL statistical package. SPSS is mainly used for the statistical analysis of samples and the reliability of the scale test, LISREL is used to implement the structural equation (Structural Equation Model, SEM) for the application of scale reliability validity test and hypothesis test.
The results show that the measured value of α is above 0.7, which meets the required level. In the empirical factor analysis, there is also a moderate convergence validity. The analysis of structural model shows that there are three factors influencing the use factors, such as perceived ease of use, price factors and trust factors, for the microcomputer's gas table - the consumer's willingness to use. This finding shows that these three Factor is the determinant of the consumer's willingness to use the microcomputer watch, which is consistent with the direction of this hypothesis.
In the study of restrictions and recommendations in the sampling, the use of random sampling method, the scope of the study focused on the Greater Taipei area; so there is a sufficient sample of the problem, microcomputer gas table users throughout the province, so the research results difficult To push the whole of Taiwan, it is recommended that follow-up researchers can conduct comparative studies on other areas.
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