| Summary: | 碩士 === 國立臺北大學 === 企業管理學系 === 105 === The wireless charging technology of internet of things (IoT) will be widely applied to Taiwan technology industry, especially in computer, TV, mobile phone, tablet and innovative products. Many countries have established fundamental communication framework, various facilities on hardware and software to promote relevant technology and innovative products. This study investigates the marketing strategy of internet of things, wireless charging innovative technology and the development of Taiwan brand and OEM. Through literature reviews on marketing, innovative theory and case study, the study uses a T company as an example to explore the PEST, industry five power, and SWOT in the wireless charging products of IoT. The findings are summarized as follows:
1. The IoT products would be integrated with wireless communication system and the electricity system would be supplied by wireless charging so as to achieve completely wireless innovative products.
2. The wireless charging technology of WPC wireless charging alliance would be applied into distinctive IoT innovative products so as to procure niche target markets.
3. Taiwan might use IoT as an important development target and promote integrated wireless charging innovative products as next technology industrial development strategy.
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