Celebrity Endorsement, Attitude, and Purchase Intention - A Study of National Tourism
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 105 === This study aimed to discuss the effects of celebrity endorsement on national travel intention. Based on source credibility theory, this study discussed the relationship between endorser attributions, attitude toward endorser advertisement for national trave...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ha93qp |
