Technical Efficiency and Metatechnology Ratios for Exhibitors in the Taipei International Travel Fair

• Main Authors: Ding, Yu-Chun, 丁語純
• Other Authors: Fang, Chin-Yi
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/k94r4y

碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 105 === Too many tradeshows have let exhibitors ran through resources. Extant researches are lack of calculating all inputs resources and evaluating exhibitors’ performance. To contribute the literature gap, this studying applying data envelopment analysis (DEA). DEA, is a nonparametric test through multiple inputs and outputs, was used to evaluate the exhibitors' Performance. Travel agency and hotel exhibitors in 2016 Taipei International Travel Fair (Taipei ITF) are selected. Our results are to indicated that the average efficiency score among the exhibitors. The input slack value analysis will show that which and how much the input should decrease to achieve the best performance. Also tell the exhibitors could benchmark which exhibitors. Due to the fact that Taipei ITF booth is always in short supply Metatechnology Ratio (MTR) can tell Hotels group of exhibitors (0.99) are in more efficiency than Travel Agencies group (0.77). It may be used as selecting the exhibitors to the organization of Taipei ITF.