Research and Creation on Visual Packaging Design Applied With the Image of Urban and Rural Area: A Case Study of Railway Meal Box in Yilan

• Main Authors: Wu, Tzu-Ying, 吳姿穎
• Other Authors: Liao, Wei-Ming
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/4ugk6y

碩士 === 國立臺灣師範大學 === 設計學系 === 105 === In contemporary society of globalization and standardization, the distinctiveness and the borderline of each city and rural areas have gradually blurred and even disappeared. To recall the images of urban cities and rural communities, the functions and meanings of railway meal box serve as one of the culture indications which can especially represent local characteristics. Taiwan Railway passes by cities and countries with respective customs and various cultures. While indulging in the meal box on the railway trip, people can actually immerse themselves into the cultural atmosphere along the way at the same time. Since railway meal boxes are mainly sold at train stations and from food trolleys on board, an intimate connection between the travel memories and railway meal box has been built. From literature reviews and documents about the latest railway meal box, it is found that combining railway meal box with local cultural characteristics is the future trend. The code that railway meal box embodied serves as a significant medium that involves profound cultural content as well as carrying regional features. Scholars’ analyses on Japanese Ekibens also provide important references for bringing up several visual and packaging designs and applications in the future. Following classifications of the city image by Kevin Lynch, the study aims to find the physical images of the four major cities and towns (Jiaoxi, Yilan, Lodong, Suao) in Yilan County through re-examining the literary and historical data in-depths and face-to face interviews. The study also strives to transcribe some practical cultural codes into interpretable images, and put the images into applications on railway meal box’s packaging designs. In sum, based on the research purposes and methods as mentioned above, this study is able to provide multiple potential visual designs on packaging and products’ appearance for railway meal box.