A Study of University Students' Opinion on Word of Mouth and Satisfaction toward Social Media- Using 2017 Summer Universiade an Example

碩士 === 國立臺灣師範大學 === 體育學系 === 105 === The Internet will have a social impact on development. The media is more diversified. Social media has gradually become a communication tool for everyone. International sporting events have begun to promote social media and marketing activities. People use of soc...

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Bibliographic Details
Main Authors: Hsu, Liang-Yu, 徐良羽
Other Authors: Chen, Mei-Yen
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/tfm222

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