A Study on Team Identification toward Purchase Intention of Beijing Guoan Football Team’s Fans
碩士 === 國立臺灣師範大學 === 體育學系 === 105 === An important part of sport consumption behavior is team identification and the results of empirical studies have also found that fans' team identification will affect the purchase intention and consumption behavior. The purpose of this study was to examine t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ydvzsc |