A Development Model of Transforming Small Knowledge-Based Enterprise Into the Wemedia-Based Enterprise: Case of the I Company
碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 105 === Entering an era of Wemedia, many trend experts advocate that companies should transform into " Wemedia-Based Enterprise." This study starts with Integrated Marketing Communication theory (IMC), and then look into changes and impacts on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wjmve5 |