| Summary: | 碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 105 === The development of internet technology and the widespread usage of mobile devices have greatly changed the way financial transaction services are provided. Technology has directly threatened the existence of the Brick and Mortar route of financial institutions. The trust of clients has also decreased after Global Financial Crisis. On the other hand, the rise of nonfinancial technology corporations that focus on consumer needs have provided more efficient service. While traditional financial advisors target on individuals with high net worth, Robo-Advisors operate the market with unmet needs through lowering costs and providing quality investment advice as well as management services. Moreover, the clients of tranditional financial advosirs (i.e., high net worth individuals) are paying more and more attention to the digitalization of financial institutions. The purpose of this study is to provide a comparative analysis of strategies and business models of tranditional financial advisors and Robo-Advisors, including Betterment (U.S.), Wealthfront (U.S.), and Ant Fortune (China). This study further provides suggestions for tranditional financial advsisors regarding changes should be implemented in order to strengthen their superiority, to maintain competition, and to increase market shares. Case study is provided. The findings and advice are as follows: First, digitalization on a basic level can gain the recognition of clients while digitalization on a higher level can allow the growth of profit and the increase of clients’ investment propensity. Second, new pricing model and personalized advice for clients can increase more share of wallet. Thirds, when the technology-centered world continues to evolve, and the need for "humans" is decreasing, there are still somethings digitalization can't overcome in the wealth management industry. However, it doesn't mean that it will stay that way forever. Only through merging corporations and oneself into digitalization can tranditional financial advisors succeed in a chaotic competitive environment.
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