Research on the Space Operation Strategy of Film and TV Industry: Cases Study of the Public-Private Partnerships

• Main Authors: Su, Yi-Ru, 蘇意茹
• Other Authors: Dong, Tse-Ping
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/ttdryf

博士 === 國立臺灣師範大學 === 美術學系 === 105 === This study summarizes the influence of the four groups of variables such as policy variables, location variables, industrial variables and enterprise variables in the film and television industry space. By studying the benign cycle of the film and television industry economic system, and by studying the operation of public and private partnership, to enhance the international competitiveness of Taiwan film and television industry , and help related cultural and creative industries to grow, the main research recommendations are as follows: 1. Comparison of foreign film and television industry space public and private partnership cases for land and space to obtain the case, the French art experimental cinema use the existing space to achieve policy objectives, and Seoul DMC’s low funding levy landfill sites, urban plans have changed higher value, but also increase the feasibility of policy finance, and can increase the tax to support the development of film and television industry. In Taiwan, besides of the Taipei Film and Television Park, are low-cost land city planning changes after the use of higher prices or is expected to attract higher prices of investment-based, then tax should be comparable to the feedback industry. 2.The existing "national film theater" in Taiwan is similar to the French "Art Experimental Cinema" subsidy mechanism. If our policy is included: the special fund, the proportion of the district subsidy, the film review and compulsory education cooperation , etc. should be contribute to regional balance, viewing intention and audience education. 3. From the perspective of policy on the competitiveness of industrial location, public film and television space and hardware for civil use cases in Taiwan, such as size, hinterland, equipment, etc. to increase international or regional comparative advantage, and the introduction of international advantages of strategic alliances , according to the South Korea Nam Yang Ju Studios or Seoul DMC (digital media city) of DMS (high-quality program production park) approach, should be able to enhance the competitiveness of domestic industries. 4. From the perspective of location development, the Paris Cinema City is based on the original film industry that has shrunk and has been a historical relic for other industry. Its innovation comes from: short-term to reflect and promote the revision of regional competition laws and regulations, long-term to encourage Hollywood international film productions and can support Hollywood and European film productions and related schools stationed and set up to cultivate relevant personnel, and the French international independent film company EuropaCorp led the introduction of small and medium-sized film and television companies stationed , The formation of a new industry portfolio, creating a new value of the French film industry. Compared with Taiwan, the domestic land development logic to attract large-scale television station or film mall stationed and clustered cases, is less related to strengthen the weaken link of the film and television industry chain. 5.From the industrial point of view, China's introduction of foreign advanced film and television space business model, such as Disneyland model, mainly based on domestic demand is still vigorous, and the industry has a large number of poor management of film theme park, the project itself has a stimulus to the domestic market transformation and further fulfillment and increase demand. However, if the domestic film and television industry space-related market and demand still to be improved as Taiwan, can create an international or regional comparative advantage to increase foreign demand and help domestic talents and market development. 6. To promote industrial clusters,Qingdao Oriental Movie Metropolis and Seoul DMC not only provide key enterprises advanced construction and equipment, but also a considerable subsidy tax and other feedback policies to attract industry presence, follow-up and provide a number of administrative services. The experience is worth inclusion in the Taiwan film and television industry cluster type of plan investment of the follow-up operation management reference.