An Examination of Contemporary Consumerism and Window-View Style of Multi-perspective Artwork

• Main Authors: Chang, Chieh-Ti, 張絜廸
• Other Authors: 蘇憲法
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/29u8zf

碩士 === 國立臺灣師範大學 === 美術學系 === 105 === German Philosopher Herbert Marcuse (1898~1979) once said, “A comfortable, smooth, reasonable, democratic unfreedom prevails in advanced industrial civilization, a token of technical progress.” In this modern capitalist society, consumerist behavior can be seen to enable people to easily weave an everlasting consumerism myth through simple commodity and psychological consumption everywhere, with no need for conversation. This joint experience is concurrently one of the common values that people of modern civilization share. People’s consumption and material life preferences are the end result of a mixture of different time backgrounds, scenarios and rotation of issues. These preferences go on to forge all kinds of consumer groups, and the things each group buys build the common value that the members identify with. Even the visual stimulation provided by commercials in that time period becomes a common group memory shared by the mass. Later, commercial marketing tactics that arrange and manipulate little details with the purpose of stimulating consumption and boosting visual and mental enjoyment emerged. Capitalists’ pursuit to purify, refine and glorify everyday life into something that is universally considered “beautiful” has rendered “beauty” secular and worldly. By secularizing beauty, the once strongly academic Aesthetics is turned into an important perception in material pleasure, and combining with and repackaging traditional consumerism, ultimately raises consumption capabilities to a higher level. The manifestation and solidification of consumerist behavior is the last important chain of society and the main goal of capitalism. Therefore, this essay seeks to accomplish the following goals by delving into both the theoretical and creating aspects and closely linking three concepts - consumption, psychology and Aesthetics.