| Summary: | 碩士 === 國立臺灣師範大學 === 工業教育學系 === 105 === With the development of technology, the application of robots is becoming more and more extensive, in particular, service-oriented robots that can upgrade the service efficiently and effectively for human beings. However, service-oriented robot Pepper start in service market in Japan, and it was adapted to Tawan for B2B market, such as stationed service in the financial, retail, transportation, restaurants, department stores and other different industry. The purpose of this study is to explore the experiential values to realize how users can accept service robots.
This study adapted technology acceptance model (TAM) with experiential value to design research questionnaire. A questionnaire survey was delivered to the consumers who had reached the age of 20 years and had been ever interacted with service-oriented robots. Data were collected for confirmatory factor analysis with structural equation modeling. The results showed that: (1) Technological innovativeness was positively related to hedonic, utilitarian and expistemic experiential values. (2) Hedonic and expistemic values were positively related to attitude toward use, but the correlates between utilitarian value and attitude toward use was negative. Finallly, (3) Attitude toward use was positively related to continuance to use. The results of this study implied that Peper can create attitude toward use by those experiential value of hedonic and epistemic, but not utilitarian. If those service-oriented robot produces can enhance the function of Peper application that will eventually put forward to allow consumers to accept and then use it.
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