| Summary: | 碩士 === 國立臺南大學 === 經營與管理高階經營碩士在職專班(EMBA) === 105 === As the elder population grows faster, the desire for the popularization of effective medication in our society has grown bigger; therefore, the pharmaceutical industry is the most promising one in our society. Since the development of product placement of drugs in Taiwan is much lower than that in America and those developed countries in Europe, one can make a comparison between Taiwan and developed countries via this study. It is believed that the results of future studies in Taiwan will bring richer information and knowledge to Taiwanese people. A simple definition of advertising is “the act of tempting people to believe that what is signaled by the media is exactly what they need”. A more comprehensive definition of advertising is “the communication of a product, an idea, or a service by an advertiser who pays for it”. The transformation of advertisements from print media, digitalization, and finally to product placement can bring people better ideas and knowledge.
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