The Business Model of New Oxygen Healthcare Products –A Case Study of Taiwan O Company

碩士 === 國立臺南大學 === 經營與管理高階經營碩士在職專班(EMBA) === 105 === Hypoxia can cause systemic illness is a very popular topic today.However, the traditional medical model is still in the forefront of the current position.China for thousands of years, the focus of the theory of blood circulation is not associated w...

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Bibliographic Details
Main Authors: Lin-Mei Yang, 楊玲美
Other Authors: Che-Hung Liu
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/54260071407900843687
Description
Summary:碩士 === 國立臺南大學 === 經營與管理高階經營碩士在職專班(EMBA) === 105 === Hypoxia can cause systemic illness is a very popular topic today.However, the traditional medical model is still in the forefront of the current position.China for thousands of years, the focus of the theory of blood circulation is not associated with chronic diseases such as three-hypers, myocardial infarction, stroke or cancer have a significant correlation.In the 1930s, Dr. Otto Warburg published hypoxia was the most important cause of cancer.So the study and discussion of hypoxia, was gradually exposed, and the human body produce high blood pressure, high blood lipids, high blood sugar symptoms, but also because the body's lack of function, and the emergence of the compensatory role.In the past, to solve the symptoms of three-hypers, usually use the symptoms of Western medicine therapy, vote for chemical drugs to control the disease, not knowing that this model can not really solve the cause of the human body, can only temporarily control the condition. Taiwan in the health industry technology more and more vigorous development, the government and the people are heavily involved in research and development projects. In the past, there have been many research programs on the management of traditional medical models, but so far, the study of electronic drugs is still relatively rare. Therefore, in order to present the visibility of such research and which will encounter any risk, to be assessed, to avoid and deal with. This study takes qualitative research - to explore and study the business model of Taiwan Oasis. Research methods to visit the case of three high-level professionals in the company's views, and SWOT as a tool to analyze and organize.The results show that: 1. This study shows that the business model should break the old stereotypes, break through the previous use of the construction of shopping malls to use a lot of manpower, toward the new era of thinking forward. 2. This study can be used to provide a reference to the improvement of human healing through knowledge transmission. 3. This study will awaken medical waste due to improper or ineffective use of chemical drugs. 4. This study can provide hospital research to use large data to reduce the waste of human resources and social resources, to reduce the people exhausted the situation. 5. This study can provide electronic drug research and development and discussion. 6. This study contributes to the follow-up study of industrial integration.