Factors Influencing Purchasing Intention of Online Tutorials
碩士 === 國立臺南大學 === 數位學習科技學系數位學習科技碩士在職專班 === 105 === Width the growing popularity of the internet and digigtal learning industry lasted years, more and more traditoinal test prep schools actively introduce digital learning technology and provide online tutorials. Online tutorial market competition is...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30213754864258131324 |
| Summary: | 碩士 === 國立臺南大學 === 數位學習科技學系數位學習科技碩士在職專班 === 105 === Width the growing popularity of the internet and digigtal learning industry lasted years, more and more traditoinal test prep schools actively introduce digital learning technology and provide online tutorials. Online tutorial market competition is becoming increasingly fierce. It become a new trend that how to choose online tutorials.
The purpose of this study is to investigate factors that influence purchasing intention of online tutorials. The research participants included 162 potential customer of online tutorial class. Quantitative data was collected using Q methodology.
The results revealed the main group focuses on the importance of teacher and course quality. It suggested that the company of online tutorials should value more on teacher selection and curriculum development to provide high quality online tutorial courses to increase purchase intention of online tutorials.
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