The Relationship between Degree of Infectious Value and Willingness of Purchase - A Case Study of G Community

碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士在職專班 === 105 === This study explores the relationship between perceived value and purchase intention of silver-haired family's purchase of health food. And in the gender, age and education level of the degree of involvement, perceived value of the difference will...

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Bibliographic Details
Main Authors: Pao Cheng, Hsu, 徐保誠
Other Authors: Che-Hung Liu
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/58888979122036545785

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