The Relationship between Degree of Infectious Value and Willingness of Purchase - A Case Study of G Community
碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士在職專班 === 105 === This study explores the relationship between perceived value and purchase intention of silver-haired family's purchase of health food. And in the gender, age and education level of the degree of involvement, perceived value of the difference will...
Main Authors: | Pao Cheng, Hsu, 徐保誠 |
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Other Authors: | Che-Hung Liu |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/58888979122036545785 |
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