Social Media, Performance, and Corporate Social Responsibility: A Study of how Corporations’ use of Social Media to communicate CSR Initiatives relates to Profitability

Social Media, Performance, and Corporate Social Responsibility: A Study of how Corporations’ use of Social Media to communicate CSR Initiatives relates to Profitability

碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士班 === 105 === This study analyzes the association between companies’ CSR social media rankings and their overall performance. Using regression analysis, we find that there is a positive relationship between rankings and earnings per share. Our results, surprisingly, p...

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Main Authors: DOU, DA-KUAN, 杜達光
Other Authors: LIU, CHE-HUNG
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/51363318092237629120
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spelling ndltd-TW-105NTNT02300132017-08-12T04:35:44Z http://ndltd.ncl.edu.tw/handle/51363318092237629120 Social Media, Performance, and Corporate Social Responsibility: A Study of how Corporations’ use of Social Media to communicate CSR Initiatives relates to Profitability 社會媒體、組織績效和企業社會責任之關聯性探討 DOU, DA-KUAN 杜達光 碩士 國立臺南大學 經營與管理學系科技管理碩士班 105 This study analyzes the association between companies’ CSR social media rankings and their overall performance. Using regression analysis, we find that there is a positive relationship between rankings and earnings per share. Our results, surprisingly, provide evidence that companies who spend more efforts on their social media rankings, for a host of reasons, tend to have lower earnings per share. LIU, CHE-HUNG 劉哲宏 2017 學位論文 ; thesis 50 en_US
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language en_US
format Others
sources NDLTD
description 碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士班 === 105 === This study analyzes the association between companies’ CSR social media rankings and their overall performance. Using regression analysis, we find that there is a positive relationship between rankings and earnings per share. Our results, surprisingly, provide evidence that companies who spend more efforts on their social media rankings, for a host of reasons, tend to have lower earnings per share.
author2 LIU, CHE-HUNG
author_facet LIU, CHE-HUNG
DOU, DA-KUAN
杜達光
author DOU, DA-KUAN
杜達光
spellingShingle DOU, DA-KUAN
杜達光
Social Media, Performance, and Corporate Social Responsibility: A Study of how Corporations’ use of Social Media to communicate CSR Initiatives relates to Profitability
author_sort DOU, DA-KUAN
title Social Media, Performance, and Corporate Social Responsibility: A Study of how Corporations’ use of Social Media to communicate CSR Initiatives relates to Profitability
title_short Social Media, Performance, and Corporate Social Responsibility: A Study of how Corporations’ use of Social Media to communicate CSR Initiatives relates to Profitability
title_full Social Media, Performance, and Corporate Social Responsibility: A Study of how Corporations’ use of Social Media to communicate CSR Initiatives relates to Profitability
title_fullStr Social Media, Performance, and Corporate Social Responsibility: A Study of how Corporations’ use of Social Media to communicate CSR Initiatives relates to Profitability
title_full_unstemmed Social Media, Performance, and Corporate Social Responsibility: A Study of how Corporations’ use of Social Media to communicate CSR Initiatives relates to Profitability
title_sort social media, performance, and corporate social responsibility: a study of how corporations’ use of social media to communicate csr initiatives relates to profitability
publishDate 2017
url http://ndltd.ncl.edu.tw/handle/51363318092237629120
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