A Comparative Study of Assessing Integrated Marketing Communications

A Comparative Study of Assessing Integrated Marketing Communications

碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士班 === 105 === The research area of Integrated Marketing Communications (IMC) has started from Don E. Schultz and some professors in USA in 1990. There are some references to show the importance of IMC. The past references related IMC are using quantitative methods more...

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Bibliographic Details
Main Authors:	HUANG, CHUNG-HSUAN, 黃仲萱
Other Authors:	LIN, YI-CHEN
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/71995093940517010848

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