Case study for Far Eastern Air Transport of restructuring successfully

• Main Authors: Shen, Wen-Peng, 沈文鵬
• Other Authors: Lin, Che-Chun
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/34ramc

碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 105 === This is a successful case of corporate reorganizing. In the past, Far Eastern Air Transport (FAT), because of the executives failed in planning carefully and responsibilities of corporate governance, it led to the financial crisis at February, 2008, and stopping operating in May, violating the Corporate Social Responsibility (CSR) as a professional manager. The purpose of this research is to investigate how did the Huafu group, a neutral mediator, became involved in the dispute and succeeded in reorganizing FAT with Corporate Social Responsibility and sympathy. And how FAT should do with the marketing strategies to earn a place in competitive aviation market and become the safe, caring, and trustful Far Eastern Air Transport to regain consumers’ trusts. This is a case study, if the result can convert to teaching materials of the enterprise analyzing, it can train managers’ abilities of independent thinking, problems solving, and policy analyzing.