| Summary: | 碩士 === 國立清華大學 === 科技管理研究所 === 105 === Since 2008, Tim Brown advocated “Design Thinking” to spread the human-centered thinking and design methodology into product development, service design, and even business strategy for innovation that reversed the usage patterns in business and innovation fields. “Design Thinking” caused a great sensation in the education and the business world. Therefore, the author was curious about how to diffuse the concept of “Design Thinking” from the design world to the business world? What is the relationship between “Design Thinking” and innovation? And why is “Design Thinking” so popular?
The research topic of diffusion of innovations is about why and how new things become famous and popular. Besides, the diffusion of new concepts, same as the diffusion of new products or technology, effects and even advances the human civilization. As a result, the author eager to know the reasons and key factors which influenced the diffusion of “Design Thinking”. This study combined three kinds of qualitative methods to research the diffusion of “Design Thinking” in the education and the business world in greater China: secondary qualitative study, participant observation, and in-depth interview. In the conclusion, this study shows the critical factors of the diffusion of “Design Thinking” and some advice on its promotion.
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