A Preliminary Study on the Development of Political Brand Experience Scale－A Case Study of the Councilor
碩士 === 國立臺中教育大學 === 管理學院國際經營管理碩士在職專班 === 105 === This paper aims to study the impact of the councilor of brand experience on voter satisfaction and loyalty, through the development of this theme to explore the preliminary of the political brand experience scale. Collected to domestic and foreign maj...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fppqtb |