The Influence of Environmental Atmosphere on Brand Image and Satisfaction-A Case Study of Miyahara
碩士 === 國立臺中教育大學 === 永續觀光暨遊憩管理碩士學位學程 === 105 === The main purposes of this study are to explore the affect of environmental atmosphere of Miyahara on brand image and satisfaction. A total of 520 valid questionnaires were collected through next-to-pass survey from Miyahara’s visitors. Data was analyze...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r7d5n2 |