The Research of the Purchase Intention of Children 's toys by Interactive Experience
碩士 === 國立臺中教育大學 === 文化創意產業設計與營運學系事業經營管理碩士班 === 105 === Taiwan's birth rate has continued to decline, indirectly affecting the number of people attending the kindergarten, also affect the enrollment of each stage of education. The children's education is essential training, limited funding...
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/aa9293 |
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ndltd-TW-105NTCT01630122019-06-10T03:45:52Z http://ndltd.ncl.edu.tw/handle/aa9293 The Research of the Purchase Intention of Children 's toys by Interactive Experience 互動體驗對幼兒玩具的購買意願之研究 LAI,YI-CHUN 賴奕君 碩士 國立臺中教育大學 文化創意產業設計與營運學系事業經營管理碩士班 105 Taiwan's birth rate has continued to decline, indirectly affecting the number of people attending the kindergarten, also affect the enrollment of each stage of education. The children's education is essential training, limited funding for educational institutions, year by year, teaching quality has been difficult to easily and cost-teaching mode. Therefore, the final analysis of the results of this study shows that the strategy experience marketing module affect the purchase intention, satisfaction and participation, and satisfaction and participation will affect the purchase intention. SHYR, YI-HWAN 拾已寰 2017 學位論文 ; thesis 76 zh-TW |
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NDLTD |
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zh-TW |
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Others
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NDLTD |
| description |
碩士 === 國立臺中教育大學 === 文化創意產業設計與營運學系事業經營管理碩士班 === 105 === Taiwan's birth rate has continued to decline, indirectly affecting the number of people attending the kindergarten, also affect the enrollment of each stage of education. The children's education is essential training, limited funding for educational institutions, year by year, teaching quality has been difficult to easily and cost-teaching mode. Therefore, the final analysis of the results of this study shows that the strategy experience marketing module affect the purchase intention, satisfaction and participation, and satisfaction and participation will affect the purchase intention.
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| author2 |
SHYR, YI-HWAN |
| author_facet |
SHYR, YI-HWAN LAI,YI-CHUN 賴奕君 |
| author |
LAI,YI-CHUN 賴奕君 |
| spellingShingle |
LAI,YI-CHUN 賴奕君 The Research of the Purchase Intention of Children 's toys by Interactive Experience |
| author_sort |
LAI,YI-CHUN |
| title |
The Research of the Purchase Intention of Children 's toys by Interactive Experience |
| title_short |
The Research of the Purchase Intention of Children 's toys by Interactive Experience |
| title_full |
The Research of the Purchase Intention of Children 's toys by Interactive Experience |
| title_fullStr |
The Research of the Purchase Intention of Children 's toys by Interactive Experience |
| title_full_unstemmed |
The Research of the Purchase Intention of Children 's toys by Interactive Experience |
| title_sort |
research of the purchase intention of children 's toys by interactive experience |
| publishDate |
2017 |
| url |
http://ndltd.ncl.edu.tw/handle/aa9293 |
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