| Summary: | 碩士 === 國立臺灣體育運動大學 === 休閒運動管理研究所 === 105 === The Exhibition industry (MICE) is seeing a booming growth period, and has the world's major cities competing for the industry, not just Europe and the United States. In recent years the trend has gradually transferred to the Asian market. The Conference and Exhibition activities not only bring substantial economic benefits in the development and promotion process, but also greatly enhance the international visibility of the host country or city. So the world's major cities are competing to invest in resources to build conference and Exhibition industry-related hardware and software facilities, striving for international Conferences or Exhibitions to create Exhibition and sightseeing benefits for the country or the city. This study is based on the central region, through literature data collection and the researcher’s direct participation in Exhibitions, gathering information directly from the related person's mouth, collected the data analysis and the discussions, applying the SWOT analysis, carry on the result analysis and the theory, induce the Taichung Exhibition industry development to have the condition factor and the potential.
In recent years the Taiwan Convention and Exhibition activities have been held in more locations than in Taipei, such as Taichung which is located in the center of Taiwan and has a large international Exhibition hall. Taichung’s urban area has a wealth of tourism resources, and continued improvement of transportation with the addition of the outer link. In recent years Taichung has welcomed industry, by hosting the Taiwan Hardware Exhibition,Taiwan International Tool Exhibition and Taichung Bicycle Week which were all welcomed and affirmed by the International community.
Through the analysis it is suggested that the strategy of developing the Exhibition industry in Taichung should establish the Exhibition environment with international attractiveness and competitiveness,government policy preferential measures, and actively assist in obtaining the right of sponsorship and the convenience of visa and clearance formalities; integrating the advantageous industries, strengthening the knowledge and services, concentrating the resources, giving priority to promoting the key plan, maintaining the competitive advantage, strengthening the Exhibition information platform, absorbing the Exhibition talents, strengthening the transportation during the Exhibition, establishing the Good Exhibition environment, the active input of government resources combined with people power together to create characteristics, and the manufacturers and talents to attract to the central region so that foreigners will be encouraged to visit in order to promote the local economy and increase employment opportunities.
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