Do you believe in Internet celebrity? The effect of internet celebrities' recommended word of mouth
碩士 === 國立臺北商業大學 === 企業管理系碩士班 === 105 === With the popularity of the Internet and the rise of social networking sites, Internet celebrities take social networking sites as medium. Messages and videos are able to be spread faster and go viral overnight. As a result, Internet celebrities have gradually...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5jhtzk |