| Summary: | 碩士 === 國立屏東科技大學 === 時尚設計與管理系所 === 105 === In recent years, the rise of cultural and creative industries, Countries use different cultural elements in the design of clothing and bags, And gradually formed the trend, has a special cultural story goods, Will be more popular with consumers. However, currently on the market is less applying Taiwan indigenous culture elements to the popular fabric. Therefore, this study attempts to design the image of indigenous culture with Taiwanese characteristics-Tao`s Traditional Fishing Boat Symbols as the theme, fetch its
Human shape pattern, eye of boat pattern, Wave pattern, triangular pattern and rhombus pattern in five different patterns as the creative element, transformation design 20 models popular fabric. Take Kansei engineering as a foundation and precede Image Analysis, probing into image cognition and preferences in different background respondents and find out consumers’ perception Tao cultural transformation of New Images. Wish this study can provide the fabric designer creation as a reference, but also the Tao culture for more applications.
The research methods shows that by using method of semantic differential, for four ethnic groups, including students of Design Department, creative workers of indigenous cultural, apparel industry and general consumers, Conducted a questionnaire survey, total collected 386 valid questionnaires. The results showed that (1) Main affected by respondents to popular fabric image perceptions are visual rhythm, visual perception and psychosocial sense. (2) Image of gender differences in cognition : Female tend to flat, traditional, geometric, simple feelings；Image Cognition in racial differences: Indigenous tends to boring, static, young, dull, inconspicuous, contrastive, streamlined, simple and mediocre；In the vocational group of all sample: Design Department students most preferred fashion and young, creative workers of indigenous cultural are most interested in interesting and traditional, Apparel industry and general consumers are the same preference for interesting and lively pattern. (3) Consumers prefer fashion, lively, contrast, ethnic, high prices and other popular image of the popular fabrics.
|
|---|
