A Study Of Brand Extension Performance ─ The Cases of the Smart Phone Industry and Sport Shoemaking Industry
碩士 === 國立屏東科技大學 === 企業管理系所 === 105 === As a result of environment changing rapidly and violent competition, therefore, To meet the changing needs of consumers, companies must continue to introduce new and diversified products and services, and make use of brand strategy to strengthen their competiti...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j6pv45 |