Analysis of Online Advertising Characteristics Affect User’s Click Rate ─ An Example on YouTube
碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 106 === Online advertising is a more effective way for businesses to expand their reach than traditional advertising these days, and it has became the main stream of the market. The communication way between advertisers and internet users changed because of the o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5z624j |