The Effectiveness of Microfilm in City Marketing – The case of Pingtung City
碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 105 === In this research, the main theme of discussion is city marketing, and explore if the micro-film story reverse the audience's stereotypes of the city , and whether the city marketing will effectively affect the consumer's travel willing. In this re...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/ynh3va |