The Influence of Spokes-Characters on Fans’ City Tourism Image in the Virtual Community
碩士 === 國立屏東大學 === 休閒事業經營學系碩士班 === 105 === Business promotions and propagandas are used to utilize influential people as their brand spokesmen.In the aspect of spokes-character development, the most representative country is Japan that makes use of spokes-characters into the leisure industry for ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9vptyk |