A Research on the Attributes of Travel Websites and the Advertising Communication Effect
碩士 === 南開科技大學 === 休閒事業管理研究所 === 105 === With the increasing popularity of Internet, network has been closely integrated with human life. Along with expansion and management of Internet platform, travel websites have touched larger consumer groups because they provide data from preferences to frequen...
Main Authors: | LIM,HSIU-HSIA, 林秀霞 |
---|---|
Other Authors: | Wang,Yue-Ying |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/4tfec6 |
Similar Items
-
Congruence Theory and Ad Contextual Priming effects in web advertisements: The congruence of website attribute and Message attribute and the congruence of website subject and advertising product
by: Ai-Yun Hsieh, et al.
Published: (2008) -
Investigating the Website Quality Attributes of Vietnamese Travel Agencies
by: Kua-Ping Liao, et al.
Published: (2010) -
The Influences of Teachers' Experience of Social Games on Their Attitudes toward Students' Using Network Games and Community Websites
by: Chang, Hsiu-Hsia, et al.
Published: (2010) -
The impact of leisure travelers' characteristics on hotel Website attributes preference.
by: Zhang, Li
Published: (2004) -
Research on How Website Owner Allocate the Advertising Space and Manage the Website’s Revenue of Online Advertising
by: Chang, Chia-Ling, et al.
Published: (2010)