Affective Study on the Images of Ceramic Shapes- Using Tea Canister as an Example

• Main Authors: WANG,YU-HSIANG, 王昱祥
• Other Authors: HSIAO,KUN-AN
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/7g9dxr

碩士 === 國立高雄師範大學 === 文化創意設計碩士學位學程 === 105 === Product design thinking in the modern time emphasized on the exploring of affective responses to consumers. This indicated that will evoke consumers’ mind reflection, memories or imagination when consumers are stimulated by products. And emotional design has become the mainstream of modern design. People like the products which can express themselves. Not only to express themselves, but also to confirm their own(Mugge, Govers, & Schoormans，2009). People not only use the products with the emotional factors, and will collect them. This study explored the differences of affective image, preference and gender with related to shapes of ceramic products between ceramic experts and general consumers. What ceramic shape will be popular. What different emotions between male and female. This study focuses on ceramic shape. What ceramic shape evoked consumers more positive emotions. What kind of thinking mode should ceramic experts applied in the design of ceramic products? Firstly, this study chose tea-canisters that commonly applied in market as experimental samples. Secondly, five ceramic experts and five consumers extracted eight tea-canister shapes as finally experimental samples by “clustering experiment” from initial mass samples. This study made use of literature review and focus-group methods to extract five representative pairs of opposite adjectives. Finally, the main questionnaire included eight tea-canister shapes and five opposite adjectives pairs and took to survey in following experiment. The result showed that the modern image of ceramic shape get most preference. There are no differences of affective image between ceramic experts and consumers. The affective responds of male and female show difference. Male like streamline, steady and simple of shapes. Female like geometric and modern felling of shapes. Keywords: Ceramics, Tea-canister, Shape, Affective image