| Summary: | 碩士 === 國立高雄師範大學 === 事業經營學系 === 105 === The purpose of this research is to explore the relevance of the personal background of nursing students to the attributes, importance (weight) and normative beliefs of employment selection, and the relevance to the initial employment intention, and the employment selection attribute, importance (weight), normative beliefs, and their initial employment intent of the five assumptions related to the investigation and research.
In this research, I use the Fisherbein theory to analyze the personal background, behavioral attitude, subjective norms and initial employment intention, and so on. The questionnaire is divided into four parts (63 items) by expert assessment and pre-test. Related impact, predict the related impact on the future employment intentions towards the nursing students. In the factors, That the “behavioral attitude” mainly refers to institutional reputation, salary and fringe benefit, shift work, workload and working environment. As to “subjective norms” include parents, close friends and nursing teachers, etc. Employment intention "project has hospitals, clinics, blood donation centers and other industries to evaluate. A total of 170 questionnaires were collected and 167 valid samples were collected. The effective recovery rate was 83.5%. The results showed that the questionnaire was used as the nursing students in the nursing department of the University of Science and Technology in the south.
The results of this study indicate that nursing students graduate employment, accounting for 80.2%, through the nursing students personal background and initial employment behavior attitude statistics, verified at a certain level there are significant differences in the choice of girls pay more attention to the working environment, and boys pay more attention Institutional salary benefits, which for the institutional prestige and pay benefits of the evaluation of the hospital is better, the other three of the evaluation of the blood donation center is better, the workload are given negative evaluation. Through the personal background of the nursing students and the subjective norms of the initial employment statistics, verified at a certain level there are significant differences in the important people to regulate the belief that for the initial employment that nursing students should choose hospital employment, which tend to parents as a choice The Through the nursing students personal initial employment intent statistics, preferred for the hospital, followed by blood donation center.
Key words：Fishbein Model; Behavioral Attitude; Subjective Norms
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