| Summary: | 碩士 === 國立高雄第一科技大學 === 運籌管理系企業管理碩士班 === 105 === In Taiwan, aluminum extrusion industry is the most upstream in aluminum industry. However, because the main market of the aluminum extrusion industry of Taiwan is in domestic market, saturation of the domestic market results in cut-price competition between the firms of the aluminum extrusion industry. The main purpose of the study is to propose the strategies for the future development of the aluminum extrusion industry of Taiwan. First, we analyze the current situation and the industrial trend of the aluminum extrusion industry of Taiwan. Next, five-force analysis is used to investigate the competitive advantages of the aluminum extrusion industry of Taiwan. Finally, we utilize the SWOT analysis to investigate the advantages, disadvantages, the opportunities and the threats of the aluminum extrusion industry of Taiwan, and then propose the strategies for the future development of the aluminum extrusion industry of Taiwan. The analytic results indicate that (1) the key to the continuous development of the aluminum extrusion industry of Taiwan is “quality”, not “quantity”; that is, upgrading the production technology and developing high-quality product are the key to increasing the profits for the aluminum extrusion industry of Taiwan; (2) To reduce the production cost, it is necessary for the firms of the aluminum extrusion industry to improve the technology of smelting process; (3) To avoid the saturation of domestic market and the cut-price competition, it is necessary for the firms of the aluminum extrusion industry to exploit the foreign market development.
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