The Study of Key Factors to Influence Organizational Procurement - Case of OEM/ODM Semiconductor Manufacturer

• Main Authors: TSAI, YU-CHEN, 蔡育辰
• Other Authors: CHIU, YEN-TING
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/tka86a

碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士專班 === 105 === The semiconductor industry in Taiwan is characterized by labor concentration, capital-intensiveness, and rapid technological innovation, with the trend towards offering specialized technological services that drive continuous economic development. Taiwan semiconductor industry played an important role as manufacturing base for the past 30 years thanks to its advanced technology and services. However, facing a changing environment, the semiconductor industry now has to upgrade its technology and offer more innovative services in order to remain competitive and maintain a leading position in the global value chain. This study explores the semiconductor packaging and testing industry with the aim to understand the key factors that influence organizational buying of international clients. Depth interviews were conducted with top managers, and a questionnaire survey was conducted among middle and lower management executives. The findings show that corporate social responsibility (CSR) is the one of key influence factors. Human rights issues and environmental standards are of concern to international customers as well, as negative publicity events concerning semiconductor suppliers raise their attention. In addition, price, quality, and flexibility are important decision factors, as are the capability to deliver customized and innovative solutions. Finally, aforementioned capabilities are based on excellent human resources, therefore employees can be considered a key influence factor as well.