Service quality and the use of APP call awareness of customer satisfaction and customer loyalty of the study

• Main Authors: SU,CHIN-CHUNG, 蘇進忠
• Other Authors: Chien,Shih-Yi
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/72epfk

碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士專班 === 105 === In recent years, with the rapid development of smart phones, APP application also will rise, businesses are beginning to develop the application of APP,APP hope that through software services, or more to secure their position in the industry's development the new market, many industry service model is also gradually changing, even the taxi industry also began to transition consumers hailing from the traditional side of the road, called the car phone to smart phone today has developed into a cab; Uber is called APP Car service taxi industry. Stimulate active marketing of the carriers, continue to progress under the action technology, mobile device applications, together with the development and with more innovation, and APP application called the car service is also developing in the ranks of innovation. Therefore, the model called the car service and taxi passenger tradition had to face this trend. Present in Taiwan occupies the meter's industry leading Taiwan Taxi, for example, though they have a good fleet of brand image and faithfully take passengers, but since its launch APP Taxi, take advantage of this mobile app to call the car Passengers, who have continued to grow three times over three years. At present, passengers Taiwan, APP for mobile devices called the car service utilization and satisfaction are up to Liu Cheng, with the development of mobile Internet, the future is bound to continue to create a higher quality of service and usage. Taiwan taxi industry is not only faced with, other than public transport system north, and south, such as the threat of MRT and BRT traffic operations now hold more because all smart mobile devices per person, so as APP APP also rain bamboo shoots appear, and called the car service of APP and therefore will rise, but more so to create a new and more threatening in direct competition with the industry Uber; which for the taxi industry are concerned, it takes more effort, Thinking about operational strategies and improving the quality of customer service. Therefore, only to really understand the needs of passengers and their attention factors, in response to the trend of the development of science and technology, to provide appropriate quality of service in order to obtain customer satisfaction and love, to create customer loyalty.